Borders Books to implement improved customer analysis

Borders Group is expected to use the technology to consolidate customer-related information from multiple databases across the company for analysis. The company plans to leverage its centralized `"customer intelligence'' warehouse to better understand its customers on an individual level, using the information it receives voluntarily from customers to build profiles that help customize the shopping experience around customers' particular interests.

"The ability to gain insight into our customers across all retail sales channels, including our Borders Books and Music superstores, Waldenbooks stores and Borders.com site, will be instrumental in establishing one-to-one communications that help foster stronger, long-term relationships with our customers,'' said Greg Josefowicz, president and CEO of Borders Group. "Our customer intelligence project represents an important technology initiative for Borders Group, one in which Informatica will play a central role."

Informatica's PowerCenter is an enterprise data-integration hub that enables organizations to transform data from a variety of sources into reliable information for strategic business analysis.

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08/14/00 SOURCE: Informatica Corporation