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Promotions.com - flypaper for online retailers? |
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When it comes to sticky sites, Promotions.com seems to be establishing itself as the flypaper eRetailers need to attract customers. The company's award winning promotion portal, Webstakes.com, was recently ranked number one in stickiness among the top 10 retail Web sites by Media Metrix. Webstakes.com also ranked 4th according to Internet reach in the new retail category, created for Web sites that facilitate e-commerce, ahead of Barnes & Noble.com, AmericanGreetings.com and CDNOW. Beginning in June, Media Metrix eliminated the Shopping category. Promotions.com Web sites entered the Media Metrix Top 50 with an Internet reach of 6.8 percent, ranking 44th in June, ahead of Priceline.com and Sony Online, and up from 53rd in May. Visitors spent an average of 20.8 minutes on Webstakes.com in June, ranking ahead of top brands including Amazon.com, MyPoints and American Greetings.com. "Our number one ranking in stickiness is important because it demonstrates that consumers stay on our site longer, opting-in for offers from our sponsors while they enter multiple promotions,'' said Steven H. Krein, Chairman and CEO of Promotions.com. "These numbers clearly demonstrate that sponsoring promotions on Webstakes.com is a good investment for marketers that want to increase brand awareness, generate opt-in email leads and drive customer acquisition.'' Promotions.com provides marketers with the opportunity to reach consumers using its valuable database of more than 5.9 million demographic profiles through hundreds of promotions running daily on Webstakes.com. Promotions.com offers sponsors its iDIALOG technology platform to generate targeted leads by delivering offers to consumers who have opted-in to receive information about specific products and services. Promotions.com offers a range of promotion products and services including Webstakes.com. The company is structured into three distinct business units:
07/24/00 Source: Promotions.com, Inc. |
Updated: 17 Feb 2006 .
