Baby Gift Idea.com selects FirstRegistry to add registry services

``FirstRegistry offers a far more user-friendly registry than what we were producing in-house. Moreover, as a result of this arrangement, Baby Gift Idea.com has the added bonus of being promoted in FirstRegistry's baby vertical which will help to strengthen our Internet presence,'' explains Natalie Taylor, president and owner of Baby Gift Idea.com.

The Baby Gift Idea.com store was envisioned in 1997 by then 23-year-old at-home mom Natalie Taylor, with the goal of offering an innovative shopping alternative and personalized baby gifts. It has grown since its launch in April 1999 into a hub for unique baby and family gifts as well as parenting resources, including message board communities, monthly contests, baby naming suggestions, and featured experts on fatherhood and breastfeeding issues.

Taylor attributes the rapid growth of her store to its ``refreshing selection of unique baby keepsakes,'' which vary from custom embroidered baby blankets to handcrafted plates to rugs, time capsules, gift sets, educational toys, personalized jewelry and more. ``If it's a unique alternative to baby gift shopping at your local brick-and-mortar store, we have it!''

SOURCE: Baby Gift Idea.com